News

Customers across the globe are starting to put their money where their mouths are when choosing eco-friendly products and services. 

In fact, one IBM study in 2022 found that 49% of customers worldwide have recently paid a premium—an average of 59% more—for a product branded as sustainable or socially responsible.

As the largest tent and event rental company in New England, PEAK Event Services made a name for itself in live events space. The company has gained even more attention with its female leadership: Jennifer Gullins as president and CEO, Tarryn Prosper as Vice President of Sales - Tent Division and Nichole Wardle, Vice President of Sales - Core Division.

Flooring has taken on more prominence. Not only does it offer a strong foundation for a tented event, but it also enhances the ambiance and provides an area for everyone to dance the night away, rental operators and manufacturers say.

“We are finding that we are receiving more requests for the entire tent to be floored,” says Amanda Jones, CERP, owner, Tyler Tents and Events and Mirabella Décor, both in Tyler, Texas.

Portsmouth’s Jennifer Gullins has been named president and CEO of PEAK Events Services, New England’s largest event rental and tenting company.

Most recently serving as senior vice president of sales and mar­keting, Gullins will succeed co- CEO’s Bob Traina and Larry Green, who will remain active in the com­pany.

The signs are everywhere: More and more, women are ascending to top-echelon leadership positions in the event rental industry. Some recent examples include the naming of Jennifer Gullins as president and CEO of Boston-based PEAK Event Services and the promotion of Kim Taylor, CERP, to CEO of TCS Event Rentals and Piedmont Portables, Burlington, N.C.

Boston, MA - PEAK Event Services, the Northeast's leading tent and event rental provider, announced today that it has named Nichole Wardle as Vice President of Sales - Core Division. Wardle will lead PEAK's sales and business development efforts.

Wardle joins PEAK with 20 years of sales and marketing expertise in the event and entertainment industry. Prior to joining PEAK, she played an integral role in the development of the Longwood Venues & Destinations brand where she was the Head of Sales & Marketing, overseeing revenue growth, data analysis, and creating structure during new venue acquisitions. Her leadership style focuses strongly on client relationships, team development, creating efficiencies and pushing the industry forward.

Boston, MA – PEAK Event Services, the Northeast's leading tent and event rental provider, announced today that it has named Zachary Zasloff as Vice President of Operations - Core Division. Zasloff will be responsible for all core operational functions for the business, which include overseeing 3 facilities located within New England (Woburn and Stoughton, MA, and Middletown, RI).

Zasloff brings more than 18 years of operational e-Commerce expertise to PEAK with a proven track record of leadership and excellence. In his most recent position as Senior Vice President of Warehouse Operations at Shoes.com (formerly Shoebuy.com), Zasloff built to scale a best-in-class multi-site operation to support the company’s exponential business growth from startup to multiple acquisition exits during his tenure (IAC 2006, Walmart 2016, and Critical Point Capital 2020).

BOSTON, MA. December 21, 2021 - PEAK Event Services, the Northeast's leading tent and event rental provider, announced today that its Board of Directors has named Jennifer Gullins as President and Chief Executive Officer. Gullins will succeed Co-CEO's Bob Traina and Larry Green. Gullins brings more than 20 years of industry experience to the role with a passion for customer centricity and keen focus on people and culture. Joining PEAK Event Services in 2013, Gullins has held various leadership positions, most recently serving as Senior Vice President of Sales and Marketing where she oversaw the company's commercial strategy. Throughout her tenure, Gullins has demonstrated her ability to manage multi-unit businesses and driving value to customers and shareholders. Her oversight was instrumental in navigating the company throughout the COVID-19 pandemic.

"I'm thrilled to be able to work alongside this dedicated team of professionals while we continue to stabilize the business during this post pandemic phase, and strategically position the company for continued growth and innovation," said Gullins.

March 30, 2019: With the sudden postponement of spring 2020 weddings, vendors have certainly focused on helping their direct clients navigate this tricky time. Many, however, have felt a greater calling to step in and support their local communities. In the third week of March, over 3 million Americans filed for unemployment benefits as uncertain economic conditions continue to spread. Entire industries such as travel and hospitality were leveled, while hospitals have requested additional protective equipment against mounting cases of COVID-19. 

February 12, 2019: Boston, MA:  PEAK Event Services, New England’s premier tent and event rental company, announced their partnership with the Boston Red Sox and Fenway Park. Under the multi-year agreement, PEAK Event Services is the official event rental provider for the Boston Red Sox and Fenway Park. 

Nov. 14, 2019: Boston, MA:  PEAK Event Services is taking the stress and guesswork out of setting the holiday dinner table this year with newly launched rentable tabletop packages. Curated with a designer touch, these pre-styled packages provide hosts with elegant place settings, making holiday party planning a little easier.

April 2, 2019: Boston, MA: PEAK Event Services, one of the largest event and tent rental providers in the US, announces the acquisition of Be Our Guest Party Rental, one of Boston’s premier event rental companies.

“The event rental technology and infrastructure that PEAK has in place can meet the demands of this growing industry, and made it the best choice for our growth path,” says Simone Williamson, owner of Be Our Guest. “I grew Be Our Guest as far as I could and now it is time to partner with PEAK to take it to the next level. I love this business and I am not quite ready to retire. I am always available and look forward to continuing all the relationships I’ve built over the years.”

March 5, 2019: Boston, MA: PEAK Event Services, one of the largest event and tent rental providers in the US, announces Newport Tent Company, of Portsmouth, RI, is now a Division of PEAK Event Services. Newport Tent has been one of the region’s premier tent rental companies for more than 45 years, known for their exceptional customer service and product offerings.

“For more than a decade, Newport Tent Company and PEAK Event Services have worked hand in hand on area events,” says Bill Corcoran, President of Newport Tent. “Our product offerings and dedication to our customers have complemented each other and we are excited to now be able to offer clients a one-stop solution for all their event rental needs.”

February 19, 2019: BOSTON: PEAK Event Services, one of the largest event and tent rental companies in the U.S., merged its Boston locations into an expansive new showroom located at 15 Elkins St. in South Boston. The 4,000-square-foot space is one of PEAK’s largest showrooms to date, featuring a private conference room for client meetings and design presentations, a wide breadth of products on display, and design services for both industry professionals and individual customers. The new location also offers convenient and complimentary on-site parking.

Nov. 27, 2018: BOSTON, MA:  PEAK Event Services, one of the largest event and tent rental companies in the U.S., has expanded its New England footprint with the opening of a new event rental showroom in picturesque Kennebunk, ME. Located at 2 Storer Street, in the historic Lafayette Center, the showroom features product displays and design services for both industry professionals as well as individual customers. PEAK is excited to increase its visibility in the Maine event market, allowing the company to better serve its northern New England clientele and industry partners with the same high level of design expertise, inventory selection and customer service PEAK is known for throughout all other regions of New England.

August 16, 2018: BOSTON: The 2018 Moondance Gala to benefit the Esplanade Association, takes place on Saturday, Sept. 15, on the banks of the Charles River. Cocktails are at 6:30 p.m., before dinner and an auction at 7:30 p.m., followed by dessert and dancing. Inspired by the vibrant colors and rich sounds of Morocco, it promises to be an evening to enchant and delight. 

Brand Becomes Leader in Comprehensive Event Services and Rentals

April 4, 2017: BOSTON:  Peak Event Services, one of the largest event rental players in the U.S, has been unveiled today to employees and customers as the new name of PPC Event Services, Inc. – under which Peterson Party Center, Rentals Unlimited, Table Toppers of Newton, and Reserve are unified into one integrated event service brand. Combining decades of expertise, trust, and relationships built by its former brand properties, Peak is poised for significant growth in 2017. Reserve, as creative design and styling provider, will maintain its identity operating as a division of Peak Event Services.