Skip to main content

Brian Bacica named CEO

PEAK Event Services Names Brian Bacica as Chief Executive Officer

Boston, MA.  June 20, 2018 - PEAK Event Services is announcing that its Board of Directors has named Brian D. Bacica, Jr. as its new Chief Executive Officer as of June 11, 2018.   Brian will replace William (Bick) Jones, current interim CEO at PEAK.  Bob Traina and Larry Green remain engaged as Senior Advisors to Brian and the Board and remain significant shareholders.   

“After a thorough and thoughtful search process, we are excited to have Brian join us as CEO”, said Bob Traina, Co-Chair of the Board.  “In addition to his extensive background in hospitality and event management, Brian’s track-record leading service organizations makes him an ideal fit to move the company forward.   We are looking forward to having Brian join the PEAK Event Team.”

“Consistent with Peak’s long history, we feel Brian brings a unique set of skills and experiences that emphasize customer service and enhancing the consumer experience”, said Larry Green, Senior Board Advisor.    

Brian is an experienced leader in the food service industry.   He joined Universal Studios Hollywood in 2002 as Director of Food Operations and rose through the ranks to Senior Vice President Food, Retail and Special Events and General Manager of Universal CityWalk in 2007 to his most recent position as Senior Vice President of Resort Food and Beverage Development at the Universal Orlando Resort.   Prior to his employment at Universal, Brian managed operations at several nationally recognized food and beverage companies.  Brian has a Master of Business Administration (MBA) - University of Phoenix, Woodland Hills, CA and a Bachelor of Science in Business Management (BSBM) - University of Phoenix, Roseville, CA.

“I am honored for the opportunity to join the PEAK Team” said Bacica.   “I am excited about championing PEAK’s vision for the future.  I look forward to working together to build upon the amazing culture, evolution and success already established at PEAK.”  

About PEAK Event Services

PEAK Event Services is New England’s leading event rental resource. With more combined experience and expertise than any other event rental company, our people have established relationships with the area’s most respected event planners, caterers, corporations, charities and venues. Our unmatched selection of products – from tents and furniture to glassware and linens – create behind-the-scenes magic.  Peak is more than a rental company – we are a collaborative team with round-the-clock dedication to our customers and a passion for perfection and innovation. We go above and beyond.  Further information is available at